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Chinesepod - Dell to sell computers through?Gome

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BIZCHINA / Center

Dell to sell computers through?Gome

(Reuters)
Updated: 2007-09-24 09:51

Dell Inc is set to announce a deal to sell its personal computers through
China's largest electronics retailer Gome Group, according to a report on
The Wall Street Journal online edition on Sunday.

The move would be the latest departure by Dell, the world's
second-largest personal computer maker, from its direct-sales model as it
seeks to grab a larger piece of the global market.

A Dell spokesman said on Sunday that Dell would make a statement on
Monday in Beijing but would not confirm any other details.

Citing people familiar with the matter, the Journal said Beijing-based
Gome would let Dell use its vast retail network -- close to 1,000 stores
across 168 Chinese cities -- to sell its desktop models in China, the
world's second-largest PC market by shipments.

(For more biz stories, please visit Industry Updates)

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