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��Home>>Business
China Mobile ranks 5th global brand, ahead of IBM
www.chinanews.cn 2007-04-26 09:53:17
(Source: China Daily/Agencies)
Apr.26 - China Mobile has leaped ahead of household names such as
Marlboro and Wal-Mart to rank fifth in an influential annual ranking of
the world's top brands.
The brand of the world's biggest wireless operator is now valued at more
than $41 billion - an increase of 5 percent from last year.
At the end of the first quarter, China Mobile's subscribers topped 316
million - more than the population of the US.
Three Chinese banks also made the top 100 list, with the Industrial and
Commercial Bank of China coming in 33rd, Bank of China 38th and China
Construction Bank 61st.
Internet search engine Google topped the list, with a brand value of
$66.4 billion.
The Financial Times called Google "an outstanding example" of how to
develop a brand of enormous value both to customers and shareholders.
The Internet domain name google.com was registered by founders Sergey
Brin and Larry Page in September 1997.
US conglomerate General Electric came in second at $61.9 billion,
followed by Microsoft at almost $55 billion.
Soft drinks giant Coca Cola was fourth with a brand value of $44.1
billion, far more than its rival Pepsi, at $11.8 billion, which was
ranked 48th.
The brand ranking was compiled by market researcher Millward Brown and
the findings published in cooperation with the Financial Times.
It is based on the brand's earnings, the brand's contribution to the
parent business and the brand's future prospects.
Key factors in building brand recognition this year ranged from corporate
responsibility to serving customers in emerging markets like China,
Brazil and India, according to the study.
The rankings were based on publicly available financial data along with
primary research, including interviews with a million consumers
worldwide, Millward Brown said.
For Google, which ranked seventh a year ago, the jump to the top
underscores how quickly the search engine has become an everyday name.
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